Artificial intelligence and the future of marketing to take the stage at mesh conference

Ann Handley joins the mesh conference June 11-12, 2024 in Calgary to talk about content creation in the world of AI and its impact on marketing

Ann Handley joins the mesh conference June 11-12, 2024 in Calgary to talk about content creation in the world of AI and its impact on marketing

It’s been a year and a half since the public release of ChatGPT, and in that time it’s become very clear that artificial intelligence (AI) has totally transformed the marketing function. 

It’s also left many marketers wondering if they will lose their jobs to AI.

While you may not lose your job to AI, the threat is very real that you could lose your job to another marketer who is using AI.

New roles are emerging centered around AI implementation and management, and marketers navigating career paths now have more journeys to consider. From data analysis and campaign optimization, to content creation and customer engagement, AI offers both opportunities and challenges for marketers.

There is no shortage of AI content around marketing, but one conversation we’re looking forward to is the one Ann Handley will have at the mesh conference, taking place June 11-12, 2024 in Calgary.

Artificial intelligence is changing marketing by helping businesses understand and connect with customers better. AI analyzes lots of data quickly so marketers can create personalized campaigns that reach the right people at the right time. Some say it makes marketing tasks easier by automating things like data analysis and some elements of content creation, giving marketers more time to be creative and strategic. As AI improves, it will keep making marketing more effective and efficient, helping businesses grow in the digital world.

And then there’s the not-so-good stuff.

Relying solely on AI for content creation poses risks. AI-generated content can lack creativity and fail to connect with audiences authentically. This could lead to misunderstandings or low-quality content. It’s crucial for marketers to balance AI’s efficiency with human oversight to ensure content resonates effectively and remains appropriate for the intended audience.

The use of AI in the future of marketing is an important topic that will be front and center at the mesh conference, with Ann Handley taking the stage as a keynote speaker.

The world’s first Chief Content Officer

Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.

She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.

Ann is also a mom, dog person, and writer. Her favorite food is kale salad, but as she says, don’t hold that against her.

Ann Handley’s talk at the mesh conference on AI and marketing delves into both the opportunities and challenges presented by this evolving landscape. 

The conversation at mesh will delve into the potential rewards of leveraging AI in marketing, such as enhanced data-driven insights, personalized campaigns, and streamlined processes. It will also highlight the risks, including the potential for biased or inaccurate data insights, privacy concerns, and the risk of losing the human touch in interactions with consumers. 

Handley’s discussion at mesh will underscore the importance of approaching AI integration in marketing with caution and responsibility, ensuring that businesses harness its benefits while mitigating potential drawbacks. Her insights provide valuable guidance for marketers navigating the complexities of integrating AI into their strategies effectively.

Join the AI in marketing discussion June 11-12

The mesh conference spans two days and will showcase a range of engaging talks, hands-on workshops, and panel discussions exploring the intersection of technology and innovation in enhancing human potential for positive change. 

Centered around four core themes — business, media and technology, society, and marketing — the conference brings together Canadian leaders in digital transformation to exchange ideas, inspire others, and reimagine traditional paradigms in thinking, organizing, operating, and behavior.

Taking place June 11-12, 2024, in Calgary, this year’s conference theme revolves around “Catching the wave: How to spot the opportunity, when to jump, and where to bail.” This theme invites leaders to engage in candid discussions about seizing opportunities and navigating obstacles in today’s rapidly evolving landscape.

Don’t miss your chance to see Ann Handley at the mesh conference, June 11-12, 2024 at Platform Calgary. Tickets are on sale now at meshconference.com.